{"id":79173,"date":"2026-06-30T16:21:20","date_gmt":"2026-06-30T16:21:20","guid":{"rendered":"https:\/\/ask4location.it\/casa-campomarzio-70-milano-esxence\/"},"modified":"2026-06-30T16:21:28","modified_gmt":"2026-06-30T16:21:28","slug":"casa-campomarzio-70-milan-esxence","status":"publish","type":"post","link":"https:\/\/ask4location.it\/en\/casa-campomarzio-70-milano-esxence\/","title":{"rendered":"Casa Campomarzio 70 in Milan: The Venue Transformed into a Multisensory Hub for ESXENCE"},"content":{"rendered":"

On the occasion of ESXENCE<\/a>, the international event dedicated to artistic perfumery, scheduled for June 3\u20136, 2026<\/strong> at the Allianz MiCo Milan Convention Center, Campomarzio 70<\/strong> It has established an off-site presence designed to welcome partners, professionals, and enthusiasts in the industry.<\/p>\n\n\n\n

Cruz Event Space<\/strong>, in the heart of CityLife and just a short walk from MiCo, has become 70 Campomarzio Street<\/strong>: a temporary, multisensory exhibition hub in which the venue played an active role in telling the brand's story.<\/p>\n\n\n\n

\"The
Cruz Event Space, in the heart of CityLife, was transformed into Casa Campomarzio 70 during ESXENCE.<\/figcaption><\/figure>\n\n\n\n

A temporary hub in the heart of CityLife<\/h2>\n\n\n\n

The project had a specific goal: to take the world of Campomarzio 70 beyond the traditional confines of the trade show, creating a standalone space that is easily accessible and consistent with the premium feel of a niche perfume brand.<\/p>\n\n\n\n

For four days, the venue hosted an immersive experience focused on discovery, connection, and networking. Approximately 400 square meters spread over three levels<\/strong> These elements made it possible to organize exhibition areas, networking opportunities, lounge bars, and spaces designed to foster dialogue between brands, buyers, and select guests.<\/p>\n\n\n\n

\n
\"Visuals
The project is part of Ask4 Location's \"Made in Our Location\" series.<\/figcaption><\/figure>\n
\"Guests
For four days, the venue welcomed partners, professionals, and enthusiasts from the industry.<\/figcaption><\/figure>\n
\"A
Bright, easily recognizable areas helped set the pace for the event and networking.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

The Setting as Part of the Story<\/h2>\n\n\n\n

At an event centered on artisanal perfumery, the space must accommodate a leisurely pace, visual details, intimate conversations, and a clear perception of the product. For this reason, the choice of venue was crucial: not merely a functional space, but an environment capable of conveying identity, elegance, and olfactory exploration.<\/p>\n\n\n\n

The presence of greenery, light-colored surfaces, lounge areas, and the multi-level layout have come together to create an experience that is both intuitive and photogenic. Each space has contributed to making Casa Campomarzio 70 a distinctive place, suitable for both professional interactions and content creation.<\/p>\n\n\n\n

\n
\"Interior
The greenery and natural light have given the space its identity.<\/figcaption><\/figure>\n
\"Fragrance
The fragrances have been incorporated into a visual concept consistent with the Campomarzio 70 brand identity.<\/figcaption><\/figure>\n
\"Artistic
The product, the installation, and the space together created a sensory narrative.<\/figcaption><\/figure>\n
\"Beauty
The attention to detail made the experience photogenic and recognizable.<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

From the trade show to the brand experience<\/h2>\n\n\n\n

Its proximity to MiCo made the space a natural extension of the trade show experience, but the project\u2019s true value lay in its ability to create a temporary home with a rhythm all its own. Guests could engage with the brand in a more intimate, more personal setting\u2014one more in line with the language of artistic perfumery.<\/p>\n\n\n\n

When a brand creates an off-site experience, the location must serve as a platform for building relationships, storytelling, and content.<\/p><\/blockquote>\n\n\n\n

Casa Campomarzio 70 demonstrates just how much venue scouting impacts beauty, luxury, and lifestyle events: accessibility, lighting, floor space, setup options, break areas, and photographic quality must all work together to transform a brief into a memorable experience.<\/p>\n\n\n\n

\"A
The event alternated between exhibitions, presentations, and breaks.<\/figcaption><\/figure>\n\n\n\n

Are you looking for a venue in Milan for an event, a pop-up showroom, or a brand activation? Talk to the Ask4 Location team<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

For ESXENCE 2026, Cruz\u2019s Event Space at CityLife has become Casa Campomarzio 70: a temporary multisensory hub for artistic perfumery.<\/p>","protected":false},"author":13,"featured_media":79125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[394,393,392],"tags":[815,810,811,817,812,746,814,834,813,816],"class_list":["post-79173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-aziendali-e-business","category-luxury-exclusive","category-progetti-completati","tag-brand-activation-milano","tag-campomarzio70","tag-casa-campomarzio-70","tag-citylife-milano","tag-esxence-2026","tag-eventi-luxury","tag-location-eventi-milano","tag-made-in-our-location","tag-profumeria-artistica","tag-temporary-showroom"],"acf":[],"yoast_head":"\nCasa Campomarzio 70 a Milano per ESXENCE | Ask4 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