Until a few seasons ago, this mainly happened with the big names in design\u2014the ones that, every April, take over an entire courtyard in Brera or a floor of a historic building in Tortona. Today, the same trend extends to brands that have nothing to do with furniture: beauty, automotive, food, and fashion. They\u2019ve all realized the same thing: during the week of the Salone del Mobile<\/strong> The best spots in Milan won't wait for anyone.<\/p>\n\n\n\n Anyone who has tried to look for a locations in Milan<\/strong> In February, two months before the event, he knows full well: Tortona\u2019s most photogenic lofts, the showrooms with high ceilings near Brera, and the repurposed industrial spaces are all there, but those with the right character and availability can now be counted on one hand.<\/p>\n\n\n\n Booking a venue in July means choosing from dozens of options. Doing it in February means settling for whatever\u2019s left.<\/em><\/strong><\/p>\n\n\n\n This isn't just about square meters. People who contact us today about 2027 already have a clear idea of what they want, and before finalizing any option, they always check the same points:<\/p>\n\n\n\n \u2192 Do you already have an event in mind for 2027? Tell us what you're looking for: we'll send you a selection of available venues within 48 hours.<\/a><\/strong><\/p>\n\n\n\n Booking a venue in July, rather than waiting until winter, means having the full range of options available. You can take your time negotiating the terms and, above all, build the creative concept around the venue\u2014not the other way around. This line of reasoning is becoming increasingly relevant from the opposite perspective as well: that of those who locations in Milan<\/strong> He already has it and is wondering how to present it for the next one Fuorisalone 2027<\/strong>.<\/p>\n\n\n\n \u2192 Do you have a space in Milan with the right vibe for Design Week? Find out how to submit it for Fuorisalone 2027.<\/a><\/strong>\u00a0 <\/a><\/em><\/p>\n\n\n\n The Salone del Mobile 2027<\/strong> It will take place from Tuesday, April 13, through Sunday, April 18, as always at the Fiera Milano Rho exhibition center (Official dates on the Salone del Mobile website<\/a>). This will be the 65th edition, featuring the return of Euroluce, the biennial event dedicated to lighting design, as well as the debut of Salone Contract\u2019s new curatorial master plan, designed by Rem Koolhaas and David Gianotten. Looking at the numbers, the 2026 edition closed with 316,342 visitors\u2014a 4.5% increase over the previous year\u2014with 68% of them being international trade visitors. An increasingly international audience brings with it an equally growing demand for space: for those organizing side events, this means one thing\u2014that competition for the best spaces in 2027 will, in all likelihood, be even fiercer than this year.<\/p>\n\n\n\n For years, we\u2019ve been helping Italian and international brands find the right venue for Design Week, handling site visits, permits, and logistics alongside the creative team. We know which spaces become available even before they\u2019re advertised, and we know which ones can handle a heavy installation without any last-minute surprises.<\/p>\n\n\n\nWhat Are Brands That Stay Ahead of the Curve Really Looking For?<\/strong><\/h3>\n\n\n\n
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<\/figure>\n\n\n\nWhy It's Better to Take Action Now, Not in January<\/strong><\/h3>\n\n\n\n
The official dates of the 65th edition<\/strong><\/h3>\n\n\n\n
How We Work at Ask4Location<\/strong><\/h2>\n\n\n\n