Stroili's Christmas TV commercial filmed at one of our locations

Where was Stroili's latest TV commercial filmed?? Finding the right setting for an advertisement—whether it’s a photo shoot or (especially) a TV or web commercial—isn’t always an easy task for a brand, a communications agency, or the production company entrusted with the shoot.

For this reason, it’s always a good idea to seek support from a’experienced location scouting agency that can provide practical assistance to production, speed up operations, and make work easier.

This is what happened with the New Christmas TV commercial from the well-known Italian brand Stroili, who chose one of our location charming and functional for its latest Christmas advertising campaign: “Emotions on the Skin.”.

In Ask4 Location We are always ready to support professionals in the industry, first and foremost in choosing the Spaces for rent for advertising, films, music videos, and short films, but also with a further series of services accessories that are preparatory and functional for work.

In this article, we'll tell you a little more about Selma's Apartment, the location chosen by Stroili to film the stunning 2023 Christmas Ad.

Stroili's Statement

The Stroili brand It is undoubtedly one of the best-known brands in Italian jewelry. With a history spanning nearly thirty years, it was founded to meet a specific need: to make the world of jewelry accessible to everyone.

Stroili It offers collections that are affordable for everyone, yet at the same time preserve the quality of the materials, the beauty, and the innovation of the design.

These values are reflected in the the brand's communication style: a “inclusive, accessible, and valuable”, such as the emotions evoked by the moments of everyday life it depicts.

“Emotions on the Skin”: Stroili’s latest TV commercial

Even in the 2023 Christmas Ad, Stroili He emphasized this message by creating a commercial that highlights “Emotions so real that you can feel them on your skin… like your most precious memory”.

Selma's Apartment: The Location Chosen for the Stroili Ad

To turn the’Stroili's latest ad Selma's Apartment, one of the location recommended by our Scout leaders.

Authenticity and a spirit of sharing—these are the virtues conveyed by this Contemporary-style apartment perfect for Christmas-themed filming, a familiar and welcoming place where the spirit of Christmas comes to life.

Here, every detail is precious and never mundane: the subtle shades of the furnishings, the warmth of the hardwood flooring, the unique beauty of the piano—these are all elements that add an extra touch to the scenes.

From a more technical standpoint, the spaciousness of the areas, the ability to customize the environment, and the ease of controlling natural light are undoubtedly essential advantages for productions and for the success of filming, and they are key features that make this a top choice TV commercial locations in Milan.

Learn more about Selma's Apartment

The Importance of Location in Advertising

The Choosing a location for a commercial plays a crucial role in determining the success and impact of the message you want to convey, especially when it comes to creating a Memorable Christmas commercial.

A location is not just a backdrop; it becomes an intrinsic part of the narrative, capable of adding meaning and value to the story you want to tell. A well-chosen location can convey emotions, create the desired atmosphere, and connect with the target audience in an immediate and effective way. 

Every detail—from the architecture to the surrounding environment—can influence how the promoted product or service is perceived and reflect the brand’s identity, helping to build a consistent and recognizable image. 

In addition to the emotional aspect, there are a number of technical features to consider in order to facilitate the crew’s work and make it as convenient and streamlined as possible.

Read more: How do you choose a location for commercials?

Therefore, investing time and resources in finding and selecting the right location is a crucial step in ensuring the success of an advertising campaign.

Locations for Christmas-themed TV commercials and more: explore our archive

Like Stroili, countless brands and production companies have relied on our expertise to find the right location for their creative and marketing needs.

See also: MD's Christmas commercial at Andrea's Villa

In fact, our A database of thousands of venues available for rent for film shoots, photo shoots, and events throughout Italy It is ready to meet every kind of need.

But that's not all—our agency can also offer support in pre-production, in the handling of permits and negotiations related to the venue, in the selection of staff and services from catering and currently in the process of set design.

Renting a House as a Set for Photo Shoots and TV Filming

Anyone who has a location If you're interested, you might want to consider rent it out for TV productions, movies, and photo shoots and other creative works.

Experimenting with this world and becoming a part of it can be very rewarding, as well as a profitable choice. Of course, it’s always advisable to work with experienced location managers who respect the privacy and beauty of the spaces.

How about we work together? Find out how to do it.