Family-Friendly Corporate Events: The Collaboration Between Ask4Location and Mama non Mama Clan

Behind every customer and every employee who participates in a corporate event, often, there’s also a family. It is this consideration that gave rise to the collaboration between Ask4Location and Mama non Mama Clan.

A corporate event is almost always organized for two types of audiences: the customers, to engage and retain, or the employees, which should be celebrated and appreciated. In both cases, participants often have—or would like to have—their family with them: a partner, a child, and sometimes even the family dog. Thinking about moments family-friendly Offering this as part of a corporate event means providing an additional, inclusive service that allows guests and employees to include their loved ones as well, without having to choose between work and personal life.

Family-Friendly Corporate Events: Why It’s Worth Considering

This awareness is growing, both in Milan and throughout the rest of Italy: a play area for young children at a convention, an activity designed with employees’ families in mind, a client event that also serves as an opportunity for their guests to socialize. It’s not about organizing a family-oriented event, but rather about making family-friendly a corporate event that is, in essence, a business event.

To do this well, you need a variety of skills: people with in-depth knowledge of the family sector and those who know how to design and manage the spaces where all of this comes to life. This is where the collaboration between Ask4Location and Mama or Not Mama Clan.

Who Is Mama non Mama Clan?

"Mama non Mama Clan" was born out of the need to tell the story of the Family World without any pretense. For the team, “family” means people, relationships, growth, care, and sharing: a world that includes children and parents, but also animals and all forms of affection and care that are part of everyday life.

The agency's work operates on multiple levels: publishing strategy, creative formats, physical and digital activations, partnerships, and content co-created with brands, venues, and projects that want to truly connect with family audiences, using a precise, warm, and contemporary style.

How the collaboration between Ask4Location and Mama non Mama Clan came about

On the one hand, Mama non Mama Clan’s ability to understand the family audience and translate that understanding into a coherent concept, tone of voice, and visual style. On the other hand, the location scouting by Ask4Location, which is also useful for identifying the right venues when a company decides to dedicate part of its event to the families of customers and employees. The result is a more comprehensive offering for those who want to make their corporate events more inclusive, without having to bring together unrelated partners.

A Look at the Mama non Mama Clan Project

The project has also recently taken shape online, on the website mamaclan.it, where you can learn about the agency’s mission statement, its approach, and the sectors in which it operates: brands and products, venues and formats, and editorial projects. Its visual language, on the other hand, is primarily showcased on Instagram, at the profile @mamanonmama.clan.

For Ask4Location, this partnership is a natural step: to continue offering companies not only venues, but comprehensive solutions to make their events—whether for customers or employees—more inclusive for families as well, combining the strength of the location scouting to the creative sensibility of those who tell the story of the family world every day.

Are you planning a corporate event and want to make it family-friendly as well? Talk to the Ask4Location team