Casa Campomarzio 70 in Milan: The Venue Transformed into a Multisensory Hub for ESXENCE

On the occasion of ESXENCE, the international event dedicated to artistic perfumery, scheduled for June 3–6, 2026 at the Allianz MiCo Milan Convention Center, Campomarzio 70 It has established an off-site presence designed to welcome partners, professionals, and enthusiasts in the industry.

Cruz Event Space, in the heart of CityLife and just a short walk from MiCo, has become 70 Campomarzio Street: a temporary, multisensory exhibition hub in which the venue played an active role in telling the brand's story.

A temporary hub in the heart of CityLife

The project had a specific goal: to take the world of Campomarzio 70 beyond the traditional confines of the trade show, creating a standalone space that is easily accessible and consistent with the premium feel of a niche perfume brand.

For four days, the venue hosted an immersive experience focused on discovery, connection, and networking. Approximately 400 square meters spread over three levels These elements made it possible to organize exhibition areas, networking opportunities, lounge bars, and spaces designed to foster dialogue between brands, buyers, and select guests.

The Setting as Part of the Story

At an event centered on artisanal perfumery, the space must accommodate a leisurely pace, visual details, intimate conversations, and a clear perception of the product. For this reason, the choice of venue was crucial: not merely a functional space, but an environment capable of conveying identity, elegance, and olfactory exploration.

The presence of greenery, light-colored surfaces, lounge areas, and the multi-level layout have come together to create an experience that is both intuitive and photogenic. Each space has contributed to making Casa Campomarzio 70 a distinctive place, suitable for both professional interactions and content creation.

From the trade show to the brand experience

Its proximity to MiCo made the space a natural extension of the trade show experience, but the project’s true value lay in its ability to create a temporary home with a rhythm all its own. Guests could engage with the brand in a more intimate, more personal setting—one more in line with the language of artistic perfumery.

When a brand creates an off-site experience, the location must serve as a platform for building relationships, storytelling, and content.

Casa Campomarzio 70 demonstrates just how much venue scouting impacts beauty, luxury, and lifestyle events: accessibility, lighting, floor space, setup options, break areas, and photographic quality must all work together to transform a brief into a memorable experience.

Are you looking for a venue in Milan for an event, a pop-up showroom, or a brand activation? Talk to the Ask4 Location team.