Sanremo as a Venue: Why Festival Week Has Become a Playground for Brands
The 2027 Sanremo Music Festival will take place from February 16 to 20; this will be the 77th edition of the event, hosted by Stefano De Martino. For years now, however, the Festival has been more than just a singing competition watched on TV: it’s the week when all of Italy turns its attention to a single city, and brands know this well. … Continued