Idealista TV commercial at our New Art Deco location

What is the Filming location for Idealista's latest TV commercial? Communicating a brand, its values, and its unique selling proposition Creating an advertisement requires analytical skills, strategy, clear objectives, and a great deal of creativity. In this regard, the choice of setting can be crucial in bringing out the desired mood for the’adv.

To make sure you choose the right space, you can rely on the support of a’location scouting agency Experts like Ask4 Location: We offer practical support for production, with a catalog of thousands of Locations for rent for commercials, movies, music videos, and short films and a range of ancillary services to facilitate the creative process (handling negotiations and permits, pre-production support, on-site services, set-up, staffing, etc.).

That was the production company's decision The BigMama, who signed the Idealista's new TV and web commercial by launching the exciting advertising campaign “Please take care”. 

In this article, we’ll take a closer look at the people who made this ad possible and share some more details about the stunning loft where the shoot took place: Marcelline’s loft, one of the spaces available in our location catalog.

Idealista: one of Italy's leading real estate portals

The mission of Idealist is to make life easier for those who want to sell, buy, or rent a home. To do so, it has launched a user-friendly and functional real estate listing website.

As reported on the company’s website, during the September 2023–November 2023 quarter, Idealista achieved the highest monthly deduplicated audience (unique users) among all Italian real estate portals, recording a peak in visits in August 2023 of more than 9.6 million visitors And, as of December 11, 2023, it also had the highest number of listings for houses and apartments for sale among Italian websites*.

*All of these figures are collected at least quarterly, so they may vary over time.

In short, it is undoubtedly one of the industry leaders at both the national and European levels.

The BigMama: the production company

The latest Idealista commercial was directed by The BigMama, a Milan-based production company, a full-service production company founded in 2008 with extensive creative experience in commercials, music videos, and branded content.

To name just a few, the professionals at The BigMama have worked with major brands such as Snam, Yomo, Facile.it, and Peugeot.

“Please take care”: Idealista’s latest TV commercial

The freshness and sense of humor of this production are captured in the tagline “Your home is listed on Idealista. You'll be blown away when you see it.” and enhanced by the location chosen to represent the perfect home at the time of the visit and decision-making process.

Marcelline's Loft: The Location of the Commercial 

Marcelline's loft was chosen as the location for the Idealista commercial, a breathtaking venue with its New Art Deco-style interiors. We also talked about it on Instagram.

Wood paneling, checkerboard flooring, a marble fireplace, and wrought-iron windows. These are the design elements Marcelline chose to bring a Parisian atmosphere to Milan. Characterized by spacious rooms and easily controllable lighting, this loft is the locations for commercials Perfect for productions that require multiple sets for staging and filming, that prioritize comfort for the crew, and that allow for shots with a certain depth from multiple angles.

Learn more about Marcelline's loft

Ask4 Location's TV Commercial Locations

Choosing the Right Location for an Advertisement It means adding a distinctive element to the narrative of the brand you want to promote. The setting has the power to link the brand’s values to the audience’s emotional perception, creating a unique blend of intentions.

In addition, the location chosen can influence the technical aspects of the project, such as crew organization and the quality of the footage; for this reason, it’s best to choose locations that evoke emotion but are also practical.

In addition to Idealista, there are countless brands and production companies that have chosen to set their stories in commercials featuring locations available in our archive: We've collaborated with Fonzies, Nutella, Samsung, Alfa Romeo, and many others, and in many cases, our support went far beyond simply finding a location to rent.

Learn more about our portfolio 

Would you like to rent a space to shoot commercials? 

If Do you have a location that you consider special? If it is suitable for hosting film crews and video or photo shoots, please bring it to the attention of our experts. 

It can be a very profitable choice and a way to highlight the care that went into making a space unique and distinctive, all while respecting your privacy and the integrity of the place.

Would you like to collaborate with Ask4 Location? Find out how to do it.

Commercial Credits

WRITTEN AND DIRECTED BY: Gibbo&Lori with Alessio Lauria

ART DIRECTOR: Stefania Esposito

DOP: Fabio Casati

CDP: The BigMama

EXECUTIVE PRODUCER: Valentina Fronzoni

PRODUCER: Marta Musumeci

PRODUCTION MANAGER: Alessio Panseri

CAST: Dario Leone, Camilla Pistorello, Enrico Cimolai

STYLING: Martina Iorio

MAKEUP: Valentina Rodella

EDITOR: Ottavio Dall’Acqua

COLOR CORRECTION: Giorgia Meacci

AUDIO POST: Sample

Idealista website: www.idealista.it