Industrial event space for photo shoots, productions, and events in the heart of Milan

A modular and visually striking space, ideal for photo shoots and product launches

The main hall welcomes the crew and guests to a bright open space: polished concrete flooring, blue steel columns, and an uncluttered floor plan provide the perfect neutral canvas for photo shoots, commercials, and press conferences.

The strong influence of industrial design is evident from the large windows floor-to-ceiling windows that flood the room with natural light, while the ceiling—equipped with technical tracks—allows for quick installation of trussing and lighting rigs, ensuring maximum versatility for video productions and live streams.

Thanks to its suspension points, upper walkways, and display niches, the space can be transformed in just a few minutes into a stage for product launches, press day and brand showcases, while always ensuring the functionality required by photography and video crews.

Between automotive inspiration, a creative lounge, and a view of the rooftops

Next to the main hall is a striking lounge: circular seating in pop colors, a retro bar counter, and the body of a vintage car in the center create a charismatic backdrop for brand storytelling events, automotive photo shoots and interviews.

On the ceiling, hundreds of model cars race along a suspended track, while floor-to-ceiling display cases hold objects of pop culture which become unique color palettes for fashion catalogs, limited-edition collections, or brand experience interactive.

The tour ends with a panoramic terrace: a wooden deck, lounge seating, and a view of the Milanese rooftops offer the the perfect backdrop for panoramic photo shoots and outdoor filming, as well as being a perfect spot for coffee breaks convention, digital presentations, and industry talks.

Request more information now on Giamma's Event Space.