Tokyo James Milan Fashion Week Runway Show – Discover the Ask4Location Venue

Every year, the Milan Fashion Week shows They remain among the most anticipated events on the global fashion scene, attracting an international audience of experts, professionals, and fashion enthusiasts. 

This week, Milan transforms into an open-air runway, showcasing the innovation and excellence of Italian design alongside the latest trends from around the world.

This year, the week was dedicated to Spring/Summer 2025 Collections, which took place September 17–23, 2024, capturing the world’s attention. Fashion icons such as Gucci, Prada, Versace, Fendi, Armani, and Dolce & Gabbana enchanted the audience with spectacular fashion shows, while emerging brands were also given significant exposure, allowing them to make a name for themselves in such a prestigious setting.

The fashion shows took place in some of Milan's most distinctive and vibrant neighborhoods.

In this article, we’ll reveal the behind the scenes of the fashion show’s organization by the Tokyo James brand, which took place on September 19 at one of our venues.

Ask4Location for the luxury brand Tokyo James – September 19, 2024

The September 19, 2024, a unique venue hosted the exclusive fashion show of the London-Nigerian luxury brand Tokyo James, an event that marked a significant moment during Milan Fashion Week. 

Tokyo James is supported by the National Chamber of Italian Fashion and from the British Council of Fashion, organizations that further promoted the event and highlighted the importance of this moment during Fashion Week.

Ask4Location played a key role in organizing this event, overseeing the location scouting and choosing from among the many prestigious venues for events during Milan Fashion Week, Serenella's Event Space as the ideal venue for the fashion show.

In addition to choosing the location, we supported the brand with the Audio/Video and Lighting Services, ensuring that every technical aspect of the event was perfectly aligned with the brand's needs. 

During the fashion show, we worked closely with the brand's PR agency, Afro Fashion, for the coordination of the resources responsible for access control and the traffic management, ensuring a smooth and seamless experience for all participants.

Serenella's Event Space: A Hub for Fashion and Innovation in the Ripamonti Area

In recent years, the Ripamonti neighborhood in Milan It has become a go-to destination for innovative and trendy events, transforming into a vibrant area that is particularly well-suited to hosting fashion-related events and more. 

In the context of this urban renewal, Ask4Location has selected the Serenella's Event Space, a venue that perfectly embodies elegance and versatility.

This industrial space, with its iconic steel trusses and minimalist design, offers a a neutral setting for a wide range of events, from fashion shows to corporate events, from private ceremonies to photo shoots. 

Its modern design, with large windows which allow plenty of natural light to enter, high ceilings, and resin flooring, create a all-white interior, ideal for being transformed and customized based on the specific needs of the event. In addition, the presence of a spacious veranda It enhances its flexibility.

The combination of spacious surroundings and sophisticated design makes Serenella’s Event Space a top choice for those seeking a venue in the heart of Milan that offers wide-ranging creative possibilities. Thanks to its capacity to host large-scale events and its versatile nature, it serves as the perfect blank canvas for bringing unique creative projects to life.

Ask4Location: Location Scouting and Services for Your Fashion Events

If you're looking for a reliable partner to help you organize fashion events, Ask4Location offers a comprehensive range of solutions that cover every stage of the organizational process.

Location Search and Technical Services

Ask4Location specializes in Search for exclusive, high-impact venues, perfect for conveying your concept or highlighting your story. Thanks to a a wide range of unique locations, the company is able to find the perfect venue for any type of event, ensuring settings that enhance the artistic value of the project.

Check out the Locations available throughout Italy for events, productions, and photo shoots.

In addition to helping you find the perfect venue, Ask4Location offers a Comprehensive technical support, which includes pre-production support, contract management, permit applications, logistics planning, catering, set design, decorations, and audio-visual services. 

Every aspect is carefully planned down to the smallest detail to ensure flawless execution, making every event a success.

Discover all of our Venue Rental and Event Planning Services.

Customized Services for Fashion Events

Here at Ask4Location, we know that Every fashion event is a unique experience That's why we offer a customized organizational services ranging from selecting the venue to managing every aspect of logistics and access control. 

Our experience and the flexibility The selected venues allow us to tailor our services perfectly to each client’s specific needs, creating an unforgettable event for all participants.

If you're planning to organize an event in the fashion or luxury industry and need a partner to help you bring your vision to life, Ask4Location is here for you!

Contact us now